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Amorepacific Museum of Art

Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.

Bongwonsa Temple

Located on the outskirts of Ansan Mountain in Bongwon-dong, Seodaemun-gu, Seoul, Bongwonsa Temple, as the center of Korean Buddhism Taego, is a thousand-year-old temple with a long history and tradition. In 889 (3rd year of Shilla Queen Jinseong’s reign), Monk Doseon founded it at the ground of Yeonhui Palace (now Yonsei Univ.) and named it Banyasa temple. It was destroyed during the Imjin War in 1592, and later in 1748 (the 24th year of Joseon King Yeongjo’s reign), it was rebuilt and renamed “Bongwonsa” by two Buddhist monks, Chanjeup and Jeungam. “Yeongsanjae,” one of the Buddhist rituals and also a National Intangible Cultural Property, takes place at Bongwonsa on June 6 every year wishing for world peace and the reunification of North and South Korea. It was designated as one of the Intangible Cultural Heritage of Humanity by UNESCO in 2009. During Yeongsanjae, visitors can enjoy the Buddhist arts such as Beompae (Buddhist temple music for rituals) and dancing. Also, during summertime, Seoul Lotus Flower Culture Festival takes place, where visitors can enjoy the beautiful lotus flowers which are a symbol of Buddhism.

Apgujeong Rodeo Street

Apgujeong Rodeo Street is a cultural street in Apgujeong full of luxury brands and multi-shops. It is a popular destination with significant foot traffic thanks to its convenient shopping opportunities, famous cafés and restaurants, and shops with unique interior design. This street is the place to experience Korean fashion and cultural trends. Nearby tourist sites include Cheongdam Fashion Street and Garosu Street of Sinsa-dong.

Seoul City Tour Bus Downtown Palace Namsan Course Guide

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Nearby Places

Amorepacific Museum of Art

Bongwonsa Temple

Apgujeong Rodeo Street