Blue Square

Overview
Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.
Nearby Places

Seoul City Tour Bus Downtown Palace Namsan Course Guide
## Highlights - Exchange your ticket at the Gwanghwamun ticket office before boarding. - The route loops through major Seoul sights including Myeongdong, Cheong Wa Dae, Namsan, and Hanok Village. - Get off at stops you want to explore, then board the next bus later. - Depending on reservation and traffic conditions, the vehicle may be an open-top double-decker, open single-decker, or regular double-decker bus. - Outside food and drinks are not allowed inside the bus. Booking link: https://affiliate.klook.com/redirect?aid=126864&aff_adid=1335961&k_site=https%3A%2F%2Fwww.klook.com%2Fko%2Factivity%2F87163-seoul-city-tour-bus-seoul-trip-center-palaces-course-hop-on-hop-off-bus-tour-seoul

Amorepacific Museum of Art
Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.
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