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Korea Now

Korea Now

Politics, society, economy, business, K-culture, beauty, and fashion headlines with clear context for international readers.

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News BriefK-Culture

Korea Stage Festa 2026: Nationwide performing-arts season runs Oct–Nov

Korea Stage Festa will run from Oct. 1 to Nov. 30, promoting a large slate of performances across Korea. It’s a useful window for visitors and residents to plan theater, dance, and music outings during peak autumn travel season.

Good to know

Korea Stage Festa will run from Oct. 1 to Nov. 30, promoting a large slate of performances across Korea. It’s a useful window for visitors and residents to plan theater, dance, and music outings during peak autumn travel season.

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News BriefEconomy & Business

Pilot K‑Tour Pass launches in Busan with transport and attraction discounts for international visitors

A pilot K‑Tour Pass starts Oct. 1 in Busan, offering discounts for international visitors on intercity transportation and admission to selected attractions. It could lower trip costs and make it easier to bundle multiple sights into a short stay.

Good to know

A pilot K‑Tour Pass starts Oct. 1 in Busan, offering discounts for international visitors on intercity transportation and admission to selected attractions. It could lower trip costs and make it easier to bundle multiple sights into a short stay.

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News BriefK-Culture

Seoul Chuseok Guide: City Events and Performances for Holiday Week

Seoul is planning multiple public events and cultural performances around Chuseok, including programs in central areas such as Gwanghwamun Square. Visitors and residents can use these schedules to plan holiday outings when many private businesses may be closed or operating on reduced hours.

Good to know

Seoul is planning multiple public events and cultural performances around Chuseok, including programs in central areas such as Gwanghwamun Square. Visitors and residents can use these schedules to plan holiday outings when many private businesses may be closed or operating on reduced hours.

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News BriefK-Culture

National museums announce Chuseok holiday programs for visitors

Several national museums in Korea will run special Chuseok-season activities and events aimed at the public. This is useful for residents and travelers looking for holiday-friendly cultural plans in Seoul and beyond.

Good to know

Several national museums in Korea will run special Chuseok-season activities and events aimed at the public. This is useful for residents and travelers looking for holiday-friendly cultural plans in Seoul and beyond.

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News BriefK-Culture

Jongno 3-ga spotlighted as a ‘cool’ Seoul neighborhood: what visitors should know

Jongno 3-ga has been highlighted internationally as a standout Seoul neighborhood known for late-night street food, traditional vibes, and lively alleys. The attention may draw more visitors, making it a timely moment to plan how and when to go for the best experience.

Good to know

Jongno 3-ga has been highlighted internationally as a standout Seoul neighborhood known for late-night street food, traditional vibes, and lively alleys. The attention may draw more visitors, making it a timely moment to plan how and when to go for the best experience.

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News BriefK-Culture

Four Chuseok events worth planning for: mask dances, festivals and family-friendly attractions

Chuseok is a major national holiday period in Korea, and several seasonal events and festivals are being promoted as highlights for visitors. This is useful for foreigners because holiday schedules can affect transport, opening hours, and crowd levels while also offering unique cultural experiences.

Good to know

Chuseok is a major national holiday period in Korea, and several seasonal events and festivals are being promoted as highlights for visitors. This is useful for foreigners because holiday schedules can affect transport, opening hours, and crowd levels while also offering unique cultural experiences.

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News BriefEconomy & Business

Seoul ramps up visitor services ahead of Japan and China holiday travel surges

Seoul is preparing for a rise in inbound travelers tied to extended holiday periods in nearby countries. Visitors and residents should expect busier shopping and sightseeing areas and more tourism-focused promotions in the city.

Good to know

Seoul is preparing for a rise in inbound travelers tied to extended holiday periods in nearby countries. Visitors and residents should expect busier shopping and sightseeing areas and more tourism-focused promotions in the city.

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News BriefK-Culture

Korean public’s top-picked tourism destinations: what travelers can use now

A Korea.net feature highlights tourism destinations selected by the Korean public as top places to visit. It can help foreign visitors and residents prioritize trip planning with locally favored spots rather than generic “must-see” lists.

Good to know

A Korea.net feature highlights tourism destinations selected by the Korean public as top places to visit. It can help foreign visitors and residents prioritize trip planning with locally favored spots rather than generic “must-see” lists.

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News BriefK-POP

RESCENE’s Minami story shows the family side of cross-border K-pop training

RESCENE member Minami shared that her mother traveled between Japan and Korea around 40 times while supporting her path toward becoming a K-pop idol, highlighting the family commitment often behind international trainees.

Good to know

RESCENE member Minami shared that her mother traveled between Japan and Korea around 40 times while supporting her path toward becoming a K-pop idol, highlighting the family commitment often behind international trainees.

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News BriefBusiness

SK hynix’s Nasdaq ADR debut tests whether AI-memory demand can earn a U.S. valuation premium

SK hynix has started trading its American depositary receipts on Nasdaq, giving U.S. investors a simpler way to buy into Korea’s AI-memory champion. The listing is being watched as a valuation test for whether high-bandwidth memory demand can translate into a stronger global premium.

Good to know

SK hynix has started trading its American depositary receipts on Nasdaq, giving U.S. investors a simpler way to buy into Korea’s AI-memory champion. The listing is being watched as a valuation test for whether high-bandwidth memory demand can translate into a stronger global premium.

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News BriefK-POP

Jennie’s Mad Cool headline set shows how K-pop solo acts are moving through Europe’s festival circuit

Jennie headlined Spain’s 2026 Mad Cool Festival in Madrid, adding another major European festival stage to a solo run that already included Denmark’s Roskilde and Poland’s Open’er.

Good to know

Jennie headlined Spain’s 2026 Mad Cool Festival in Madrid, adding another major European festival stage to a solo run that already included Denmark’s Roskilde and Poland’s Open’er.

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News BriefK-Drama

Netflix’s The East Palace turns Joseon fantasy into one of Korea’s big 2026 series bets

Netflix’s Korean original The East Palace is drawing attention before its July 17 global premiere with a Joseon-era mix of palace intrigue, occult folklore, fantasy action, and a headline cast led by Nam Joo Hyuk, Roh Yoon Seo, and Cho Seung Woo.

Good to know

Netflix’s Korean original The East Palace is drawing attention before its July 17 global premiere with a Joseon-era mix of palace intrigue, occult folklore, fantasy action, and a headline cast led by Nam Joo Hyuk, Roh Yoon Seo, and Cho Seung Woo.

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News BriefK-POP

i-dle turns the focus from “I” to “We” with new mini album [We made]

i-dle’s 9th mini album [We made] frames the group’s post-rebranding era around unity, new genres, and the summer title track “Gimme Dat Love.”

Good to know

i-dle’s 9th mini album [We made] frames the group’s post-rebranding era around unity, new genres, and the summer title track “Gimme Dat Love.”

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News BriefCulture

G-DRAGON named ambassador as UNESCO World Heritage Committee comes to Busan

G-DRAGON has been named a promotional ambassador for the 48th UNESCO World Heritage Committee, which Korea will host for the first time in Busan from July 19 to 29, 2026.

Good to know

G-DRAGON has been named a promotional ambassador for the 48th UNESCO World Heritage Committee, which Korea will host for the first time in Busan from July 19 to 29, 2026.

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News BriefBeauty Tourism

How to choose a Seoul skin clinic without turning your trip into guesswork

Seoul skin clinics are now a major part of K-beauty travel, but the best choice is not always the flashiest discount or the longest treatment menu. Foreign visitors should compare language support, consultation quality, aftercare, pricing transparency, and downtime before booking.

Good to know

Seoul skin clinics are now a major part of K-beauty travel, but the best choice is not always the flashiest discount or the longest treatment menu. Foreign visitors should compare language support, consultation quality, aftercare, pricing transparency, and downtime before booking.

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News BriefBeauty Tourism

Why personal color analysis became a Seoul beauty stop for travelers

Personal color analysis has become a Seoul itinerary item for travelers who want a practical K-beauty experience, not just a shopping trip. The trend connects viral videos, cosmetics retail, and Korea tourism into a service visitors can use immediately after the appointment.

Good to know

Personal color analysis has become a Seoul itinerary item for travelers who want a practical K-beauty experience, not just a shopping trip. The trend connects viral videos, cosmetics retail, and Korea tourism into a service visitors can use immediately after the appointment.

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News BriefBusiness

What Olive Young shopping carts reveal about global K-beauty demand

Olive Young says overseas shoppers are buying more than color cosmetics, with wellness, hair care, and portable protein products gaining ground. The pattern shows how Korean beauty retail is turning into a broader lifestyle export channel for visitors and fans abroad.

Good to know

Olive Young says overseas shoppers are buying more than color cosmetics, with wellness, hair care, and portable protein products gaining ground. The pattern shows how Korean beauty retail is turning into a broader lifestyle export channel for visitors and fans abroad.

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News BriefKorea Now

K-Gastronomy Journey Points Travelers Toward Regional Food

Korea Now: K-Gastronomy Journey Points Travelers Toward Regional Food is a Korea Now brief for international readers who want timely Korea context, source links, and practical next-step checks before making plans.

Good to know

Korea Now: K-Gastronomy Journey Points Travelers Toward Regional Food is a Korea Now brief for international readers who want timely Korea context, source links, and practical next-step checks before making plans.

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News BriefKorea Now

Four Summer Festivals Worth Checking Before You Travel

Korea Now: Four Summer Festivals Worth Checking Before You Travel is a Korea Now brief for international readers who want timely Korea context, source links, and practical next-step checks before making plans.

Good to know

Korea Now: Four Summer Festivals Worth Checking Before You Travel is a Korea Now brief for international readers who want timely Korea context, source links, and practical next-step checks before making plans.

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News BriefPolicy

Korea adds nearly 17,000 foreign seasonal worker slots for second half of 2026

Korea will add 16,915 foreign seasonal worker slots in the second half of 2026, according to Korea.net, as rural communities continue to face farming and fishing labor shortages.

Good to know

Korea will add 16,915 foreign seasonal worker slots in the second half of 2026, according to Korea.net, as rural communities continue to face farming and fishing labor shortages.

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News Briefgeneral

Hong Kong pulls AI-made K-pop anti-drug video after backlash

Hong Kong authorities removed an AI-generated K-pop-style anti-drug video after criticism that it glamorised substances. The story is about messaging and public reaction rather than any Korea-based policy or guidance for residents.

Good to know

Hong Kong authorities removed an AI-generated K-pop-style anti-drug video after criticism that it glamorised substances. The story is about messaging and public reaction rather than any Korea-based policy or guidance for residents.

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News Briefculture

Korea football coach resigns after World Cup exit; government seeks review

South Korea’s national football coach has stepped down following the team’s World Cup elimination, and officials have called for an inquiry into what went wrong. The story is primarily sports administration news with limited day-to-day relevance for most foreign residents or visitors.

Good to know

South Korea’s national football coach has stepped down following the team’s World Cup elimination, and officials have called for an inquiry into what went wrong. The story is primarily sports administration news with limited day-to-day relevance for most foreign residents or visitors.

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News BriefPolitics

South Korea’s 2026 local election count wraps up with high turnout

South Korea’s 2026 nationwide local election count has been completed, with turnout reaching 61.0%, the highest level since the country’s first local elections in 1994. The results showed gains for the Democratic Party in major regional races, while the People Power Party secured several wins as well.

Good to know

South Korea’s 2026 nationwide local election count has been completed, with turnout reaching 61.0%, the highest level since the country’s first local elections in 1994. The results showed gains for the Democratic Party in major regional races, while the People Power Party secured several wins as well.

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News BriefSociety

Ballot Shortage Disrupts Korea Local Elections, Raising Legal Questions

A ballot-paper shortage at multiple polling stations during South Korea’s June 3 local elections left some voters unable to cast ballots and sparked protests. Election authorities say the incident does not automatically justify halting the count or rerunning the vote, but legal challenges and compensation claims remain possible depending on the scale and impact.

Good to know

A ballot-paper shortage at multiple polling stations during South Korea’s June 3 local elections left some voters unable to cast ballots and sparked protests. Election authorities say the incident does not automatically justify halting the count or rerunning the vote, but legal challenges and compensation claims remain possible depending on the scale and impact.

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